Polaroid and Fujifilm in focus – different takes on instant cameras


Polaroid and Fujifilm in focus – different takes on instant cameras


Instant cameras have had a renaissance in recent years. They combine nostalgia and modern technology, allowing you to take photos and instantly hold a physical print in your hand. Whether you want to capture holiday memories, parties or creative projects, there is an instant camera to suit your needs. In this article, you’ll get an overview of what to consider when choosing an instant camera, and a look at some of the models that currently dominate the market – including popular options from Polaroid and Fujifilm.
The article presents a selection of instant cameras representing different price ranges, designs and features. The aim is to provide an overview of the most relevant types and technologies, making it easier for you to find a camera that matches your preferences. The information is based on publicly available descriptions from manufacturers and retailers, summarised to give a clear and neutral insight into the options.
Factors to consider when buying an instant camera
When choosing an instant camera, it’s not just about design and price. Differences in film type, image format and features can have a big impact on how you use the camera in practice.
1. Film type and image size
Instant cameras use different film formats, which vary in size and price. Fujifilm Instax, for example, comes in Mini, Square and Wide, while Polaroid uses i-Type and 600 film. Consider whether you prefer small photos that are easy to share or larger prints with more detail.
2. Exposure and light control
Some cameras adjust exposure automatically, while others require manual settings. If you want control over light and atmosphere, a camera with multiple exposure options can be an advantage. For quick snapshots, automatic exposure is often sufficient.
3. Design and ease of use
Instant cameras come in many designs – from retro-inspired models to modern, minimalist versions. Think about how the camera will be used: should it be robust for outdoor use, or should it look good on the shelf? Ease of use and ergonomics also play a role, especially if several people will be using the camera.
4. Extra features
Some models offer features such as a selfie mirror, double exposure, timer or the ability to save digital copies. These features can make the camera more versatile but often affect the price. Consider which features you will actually benefit from.
5. Price and film costs
The camera itself is only part of the expense – film typically costs between 6 and 12 kroner per photo. If you plan to take many pictures, film economy can be an important factor. Compare both camera and film prices before making your decision.
Products in focus

Polaroid Go Gen 2 - White is a compact instant camera designed to make instant photography easy and fun. The camera is an evolution of Polaroid’s smallest model and is made with 30% recycled materials, giving it a more sustainable touch.
The camera has a wide aperture range from F9 to F42, a precise light sensor, and automatic exposure settings that help achieve well-lit photos in various lighting conditions. The built-in selfie mirror and self-timer function make it easy to take self-portraits or group photos.
Polaroid Go Gen 2 supports double exposure, allowing the user to combine two images on one print for creative effects. The built-in flash automatically adjusts to the subject, and the camera uses Polaroid Go film – Polaroid’s smallest film format.
The camera is powered by an internal rechargeable lithium-ion battery with a 750 mAh capacity, which charges via USB-C. It comes with a wrist strap and charging cable, so it’s ready to use right away.
- Compact design: The world’s smallest instant camera, easy to take anywhere.
- Creative features: Supports double exposure and self-timer.
- Selfie mirror: Makes it easier to take self-portraits.
- Automatic exposure and flash: Adapts to lighting conditions for better photos.
- Rechargeable battery: 750 mAh lithium-ion battery with USB-C charging.
Pros and cons
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Pros and cons
Pros
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Pros
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Specifications
- Manufacturer: Polaroid
- Model: 009097
- Item number: 3216667
- EAN: 9120096774362
- Product colour: White
- Maximum aperture value: 52
- Aperture range: F9–F42
- Film size: 53.9 × 66.6 mm
- Focus setting: Automatic
- Self-timer: Yes
- Built-in flash: Yes (automatic mode)
- Fastest shutter speed: 1/125 sec.
- Slowest shutter speed: 1 sec.
- Built-in viewfinder: Yes
- USB port: Yes (USB Type-C)
- Battery capacity: 750 mAh
- Battery voltage: 3.7 V
- Battery technology: Lithium-Ion (Li-Ion)
- Operating temperature: 4–42 °C
- Relative humidity during operation: 5–90%
- Weight: 239 g
- Dimensions (H×W×D): 120 × 65 × 117 mm
- Package dimensions (H×W×D): 66 × 116 × 115 mm
- Package weight: 325 g
- Package type: Box
- Cables included: USB Type-C
- User manual: Yes
- Country of origin: China

The Fujifilm Instax SQUARE SQ1 is an instant camera designed to take and develop photos in the square instax SQUARE format. The camera is equipped with an integrated lens with a focal length of 65.75 mm and an aperture of f/12.6, providing a fixed focus range suitable for portraits and everyday photos.
The camera has automatic exposure and film feed, so the user only needs to press the shutter button to take a picture. The exposure time varies from 1/2 to 1/400 second depending on the lighting conditions, and the built-in flash adjusts automatically to provide correct illumination. The flash function supports both fill-in and slow sync.
The SQ1 has a simple and robust design with a built-in selfie mirror, making it easier to take self-portraits. The camera automatically turns off after a period of inactivity to save battery power. It is powered by two CR2 lithium batteries, which are included in the package.
The camera is compatible with Fujifilm's instax SQUARE film, which produces photos in a classic, square format. With its compact size and weight of 390 grams, it is easy to take on the go, and the Terracotta Orange colour gives it a distinctive look.
- Instant camera in SQUARE format: Develops photos directly on instax SQUARE film.
- Automatic exposure: Adjusts light and exposure without manual settings.
- Built-in flash: With fill-in and slow sync function for different lighting conditions.
- Selfie mirror: Makes it easy to take self-portraits.
- Automatic film feed: The photo develops immediately after capture.
- Design: Compact camera body in Terracotta Orange colour.
Pros and cons
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Pros and cons
Pros
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Pros
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Specifications
- Manufacturer: Fujifilm
- Model: 16672130
- EAN: 4547410441420
- Item number: 3012362
- Camera type: Instant camera
- Film type: Instax SQUARE
- Number of exposures: 10 per film
- Aperture: f/12.6
- Focal length: 65.75 mm
- Exposure time: 1/2 sec – 1/400 sec
- Exposure modes: Program, automatic
- Viewfinder: Inverted Galilean, 0.4x magnification
- Flash: Built-in, fill-in, automatic, slow sync
- Shooting distance: 0.3 m – 2.2 m
- Min. focus distance: 30 cm
- Lens construction: 2 groups / 2 elements
- Features: Auto power off, selfie mirror, Lens Barrel Retraction function
- Power supply: 2 x CR2 lithium batteries (included)
- Dimensions (W x D x H): 13.07 × 5.75 × 11.86 cm
- Weight: 390 g
- Colour: Terracotta Orange
- Accessories included: Hand strap

The Polaroid Now Gen 2 Everything Box is an evolution of Polaroid's classic instant camera, designed to deliver the characteristic analogue photo experience in an updated format. The camera features autofocus, making it easier to take sharp photos without manual adjustment.
The camera supports both Polaroid i-Type and 600 film and can take up to 16 exposures per film. It has a built-in flash, self-timer, and double exposure option, providing creative possibilities for the user.
The construction consists of polycarbonate and ABS plastic, and the camera is made with 40% recycled materials. It charges via USB and comes with a wrist strap and USB cable.
With its combination of classic design and modern features, the Polaroid Now Gen 2 appeals to both nostalgics and new users who want to explore instant photography in a simple way.
- Autofocus: Makes it easy to take sharp photos without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures correct lighting in various lighting conditions.
- USB charging: Convenient charging via USB cable.
- Sustainable design: Made with 40% recycled materials.
Pros and cons
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros and cons
Pros
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Specifications
- Manufacturer: Polaroid
- Model: 006248
- Item number: 3190639
- EAN: 9120096774638
- Camera type: Instant camera
- Number of exposures: 16
- Film type: Instant film (600-type / i-Type)
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic
- Max. field of view: 41 degrees
- Min. focus distance: 55 cm
- Film advance: Automatic
- Timer functions: Self-timer
- Multiple exposure: 2 exposures per frame
- Camera flash: Built-in flash
- Material: Polycarbonate, ABS plastic
- Colour: Black
- Battery: 1 x lithium-ion camera battery (included)
- Charging: USB charging
- Dimensions (W x D x H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Shipping dimensions (W x D x H): 13.5 × 10.5 × 20.5 cm
- Shipping weight: 800 g
- Equipment included: USB cable, wrist strap

Polaroid Now Gen 2 Blue is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is equipped with an autofocus system that makes it easier to take sharp pictures without manual adjustment, and it supports double exposure for creative effects.
The camera uses Polaroid i-Type and 600 film, providing flexibility in film type selection. The automatic film ejection and built-in flash make it easy to take pictures in various lighting conditions.
The construction consists of ABS plastic and 40% recycled PC plastic, contributing to more sustainable production. The camera charges via USB-C and comes with a wrist strap and charging cable.
With its combination of classic style and modern features, the Polaroid Now Gen 2 appeals to both new and experienced users who want to capture moments in physical form.
- Autofocus with dual lenses: Provides sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made with 40% recycled plastic.
- Compatibility: Supports both Polaroid i-Type and 600 film.
Pros and cons
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros and cons
Pros
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Specifications
- Manufacturer: Polaroid
- Model: 009073
- Item number: 3190631
- EAN: 9120096773730
- Camera type: Instant camera
- Colour: Blue
- Material: ABS plastic, 40% recycled PC plastic
- Dimensions (W × D × H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic (dual-lens system)
- Min. focus distance: 55 cm
- Max. field of view: 41°
- Film type: Instant film (600-type / i-Type)
- Film ejection: Automatic
- Multiple exposure: 2 exposures per frame
- Camera flash: Built-in
- Timer function: Self-timer
- Battery: 1 × lithium-ion (included)
- Charging: USB-C
- Accessories included: Wrist strap, USB-C charging cable

Polaroid Now Gen 2 Camera - Black is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is made with 40% recycled materials and combines a classic look with modern features such as autofocus and double exposure.
The camera uses Polaroid i-Type and 600 film and delivers images in the original Polaroid format. The built-in dual-lens system ensures automatic focus so subjects appear sharp, while the built-in flash ensures proper lighting under various conditions.
Polaroid Now Gen 2 has a fixed aperture of F/11 and a focal length of 94.96–102.35 mm. The camera supports self-timer and automatic film advance, making it easy to take pictures without technical hassle.
The construction in ABS plastic and recycled PC plastic provides a robust and lightweight unit weighing 455.8 grams. The camera charges via USB-C and is powered by a built-in lithium-ion battery that can be recharged as needed.
- Autofocus with dual-lens system: Provides sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made with 40% recycled materials.
- Compatibility: Supports both Polaroid i-Type and 600 film.
Pros and cons
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Pros and cons
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Specifications
- Manufacturer: Polaroid
- Model: 009095
- EAN: 9120096774348
- Item number: 3195367
- Camera type: Instant camera
- Dimensions (W x D x H): 9.4 cm x 15.02 cm x 11.22 cm
- Weight: 455.8 g
- Material: ABS plastic, 40% recycled PC plastic
- Aperture: F/11.0
- Minimum aperture: F/64
- Focal length: 94.96 mm – 102.35 mm
- Min. focus distance: 55 cm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Film type: Instant film
- Compatible film: 600-type / i-Type
- Film advance: Automatic
- Multiple exposure: 2 exposures per frame
- Timer functions: Self-timer
- Camera flash: Built-in flash
- Features: USB charging
- Battery: 1 x lithium-ion camera battery (included)
- Accessories included: Wrist strap, USB-C charging cable
- Shipping dimensions (W x D x H): 9.9 cm x 15.65 cm x 12.4 cm
- Shipping weight: 596 g
Product descriptions

Polaroid Go Gen 2 - White is a compact instant camera designed to make instant photography easy and fun. The camera is an evolution of Polaroid’s smallest model and is made with 30% recycled materials, giving it a more sustainable touch.
The camera has a wide aperture range from F9 to F42, a precise light sensor, and automatic exposure settings that help achieve well-lit photos in various lighting conditions. The built-in selfie mirror and self-timer function make it easy to take self-portraits or group photos.
Polaroid Go Gen 2 supports double exposure, allowing the user to combine two images on one print for creative effects. The built-in flash automatically adjusts to the subject, and the camera uses Polaroid Go film – Polaroid’s smallest film format.
The camera is powered by an internal rechargeable lithium-ion battery with a 750 mAh capacity, which charges via USB-C. It comes with a wrist strap and charging cable, so it’s ready to use right away.
- Compact design: The world’s smallest instant camera, easy to take anywhere.
- Creative features: Supports double exposure and self-timer.
- Selfie mirror: Makes it easier to take self-portraits.
- Automatic exposure and flash: Adapts to lighting conditions for better photos.
- Rechargeable battery: 750 mAh lithium-ion battery with USB-C charging.
Pros and cons
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Pros and cons
Pros
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Pros
- Very compact and lightweight design
- Easy operation with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to the small film format
- Requires specific Polaroid Go film, which may be more expensive than standard film
Specifications
- Manufacturer: Polaroid
- Model: 009097
- Item number: 3216667
- EAN: 9120096774362
- Product colour: White
- Maximum aperture value: 52
- Aperture range: F9–F42
- Film size: 53.9 × 66.6 mm
- Focus setting: Automatic
- Self-timer: Yes
- Built-in flash: Yes (automatic mode)
- Fastest shutter speed: 1/125 sec.
- Slowest shutter speed: 1 sec.
- Built-in viewfinder: Yes
- USB port: Yes (USB Type-C)
- Battery capacity: 750 mAh
- Battery voltage: 3.7 V
- Battery technology: Lithium-Ion (Li-Ion)
- Operating temperature: 4–42 °C
- Relative humidity during operation: 5–90%
- Weight: 239 g
- Dimensions (H×W×D): 120 × 65 × 117 mm
- Package dimensions (H×W×D): 66 × 116 × 115 mm
- Package weight: 325 g
- Package type: Box
- Cables included: USB Type-C
- User manual: Yes
- Country of origin: China

The Fujifilm Instax SQUARE SQ1 is an instant camera designed to take and develop photos in the square instax SQUARE format. The camera is equipped with an integrated lens with a focal length of 65.75 mm and an aperture of f/12.6, providing a fixed focus range suitable for portraits and everyday photos.
The camera has automatic exposure and film feed, so the user only needs to press the shutter button to take a picture. The exposure time varies from 1/2 to 1/400 second depending on the lighting conditions, and the built-in flash adjusts automatically to provide correct illumination. The flash function supports both fill-in and slow sync.
The SQ1 has a simple and robust design with a built-in selfie mirror, making it easier to take self-portraits. The camera automatically turns off after a period of inactivity to save battery power. It is powered by two CR2 lithium batteries, which are included in the package.
The camera is compatible with Fujifilm's instax SQUARE film, which produces photos in a classic, square format. With its compact size and weight of 390 grams, it is easy to take on the go, and the Terracotta Orange colour gives it a distinctive look.
- Instant camera in SQUARE format: Develops photos directly on instax SQUARE film.
- Automatic exposure: Adjusts light and exposure without manual settings.
- Built-in flash: With fill-in and slow sync function for different lighting conditions.
- Selfie mirror: Makes it easy to take self-portraits.
- Automatic film feed: The photo develops immediately after capture.
- Design: Compact camera body in Terracotta Orange colour.
Pros and cons
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Pros and cons
Pros
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Pros
- Easy operation with automatic exposure and film feed
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE film
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital photo storage
Specifications
- Manufacturer: Fujifilm
- Model: 16672130
- EAN: 4547410441420
- Item number: 3012362
- Camera type: Instant camera
- Film type: Instax SQUARE
- Number of exposures: 10 per film
- Aperture: f/12.6
- Focal length: 65.75 mm
- Exposure time: 1/2 sec – 1/400 sec
- Exposure modes: Program, automatic
- Viewfinder: Inverted Galilean, 0.4x magnification
- Flash: Built-in, fill-in, automatic, slow sync
- Shooting distance: 0.3 m – 2.2 m
- Min. focus distance: 30 cm
- Lens construction: 2 groups / 2 elements
- Features: Auto power off, selfie mirror, Lens Barrel Retraction function
- Power supply: 2 x CR2 lithium batteries (included)
- Dimensions (W x D x H): 13.07 × 5.75 × 11.86 cm
- Weight: 390 g
- Colour: Terracotta Orange
- Accessories included: Hand strap

The Polaroid Now Gen 2 Everything Box is an evolution of Polaroid's classic instant camera, designed to deliver the characteristic analogue photo experience in an updated format. The camera features autofocus, making it easier to take sharp photos without manual adjustment.
The camera supports both Polaroid i-Type and 600 film and can take up to 16 exposures per film. It has a built-in flash, self-timer, and double exposure option, providing creative possibilities for the user.
The construction consists of polycarbonate and ABS plastic, and the camera is made with 40% recycled materials. It charges via USB and comes with a wrist strap and USB cable.
With its combination of classic design and modern features, the Polaroid Now Gen 2 appeals to both nostalgics and new users who want to explore instant photography in a simple way.
- Autofocus: Makes it easy to take sharp photos without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures correct lighting in various lighting conditions.
- USB charging: Convenient charging via USB cable.
- Sustainable design: Made with 40% recycled materials.
Pros and cons
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros and cons
Pros
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros
- Easy operation with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 film
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Specifications
- Manufacturer: Polaroid
- Model: 006248
- Item number: 3190639
- EAN: 9120096774638
- Camera type: Instant camera
- Number of exposures: 16
- Film type: Instant film (600-type / i-Type)
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic
- Max. field of view: 41 degrees
- Min. focus distance: 55 cm
- Film advance: Automatic
- Timer functions: Self-timer
- Multiple exposure: 2 exposures per frame
- Camera flash: Built-in flash
- Material: Polycarbonate, ABS plastic
- Colour: Black
- Battery: 1 x lithium-ion camera battery (included)
- Charging: USB charging
- Dimensions (W x D x H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Shipping dimensions (W x D x H): 13.5 × 10.5 × 20.5 cm
- Shipping weight: 800 g
- Equipment included: USB cable, wrist strap

Polaroid Now Gen 2 Blue is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is equipped with an autofocus system that makes it easier to take sharp pictures without manual adjustment, and it supports double exposure for creative effects.
The camera uses Polaroid i-Type and 600 film, providing flexibility in film type selection. The automatic film ejection and built-in flash make it easy to take pictures in various lighting conditions.
The construction consists of ABS plastic and 40% recycled PC plastic, contributing to more sustainable production. The camera charges via USB-C and comes with a wrist strap and charging cable.
With its combination of classic style and modern features, the Polaroid Now Gen 2 appeals to both new and experienced users who want to capture moments in physical form.
- Autofocus with dual lenses: Provides sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made with 40% recycled plastic.
- Compatibility: Supports both Polaroid i-Type and 600 film.
Pros and cons
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros and cons
Pros
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros
- Easy operation with automatic focus and film ejection
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Specifications
- Manufacturer: Polaroid
- Model: 009073
- Item number: 3190631
- EAN: 9120096773730
- Camera type: Instant camera
- Colour: Blue
- Material: ABS plastic, 40% recycled PC plastic
- Dimensions (W × D × H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic (dual-lens system)
- Min. focus distance: 55 cm
- Max. field of view: 41°
- Film type: Instant film (600-type / i-Type)
- Film ejection: Automatic
- Multiple exposure: 2 exposures per frame
- Camera flash: Built-in
- Timer function: Self-timer
- Battery: 1 × lithium-ion (included)
- Charging: USB-C
- Accessories included: Wrist strap, USB-C charging cable

Polaroid Now Gen 2 Camera - Black is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is made with 40% recycled materials and combines a classic look with modern features such as autofocus and double exposure.
The camera uses Polaroid i-Type and 600 film and delivers images in the original Polaroid format. The built-in dual-lens system ensures automatic focus so subjects appear sharp, while the built-in flash ensures proper lighting under various conditions.
Polaroid Now Gen 2 has a fixed aperture of F/11 and a focal length of 94.96–102.35 mm. The camera supports self-timer and automatic film advance, making it easy to take pictures without technical hassle.
The construction in ABS plastic and recycled PC plastic provides a robust and lightweight unit weighing 455.8 grams. The camera charges via USB-C and is powered by a built-in lithium-ion battery that can be recharged as needed.
- Autofocus with dual-lens system: Provides sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made with 40% recycled materials.
- Compatibility: Supports both Polaroid i-Type and 600 film.
Pros and cons
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Pros and cons
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Built-in flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of film
- Limited control over exposure and aperture
- Analogue image processing can be slower than digital alternatives
Specifications
- Manufacturer: Polaroid
- Model: 009095
- EAN: 9120096774348
- Item number: 3195367
- Camera type: Instant camera
- Dimensions (W x D x H): 9.4 cm x 15.02 cm x 11.22 cm
- Weight: 455.8 g
- Material: ABS plastic, 40% recycled PC plastic
- Aperture: F/11.0
- Minimum aperture: F/64
- Focal length: 94.96 mm – 102.35 mm
- Min. focus distance: 55 cm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Film type: Instant film
- Compatible film: 600-type / i-Type
- Film advance: Automatic
- Multiple exposure: 2 exposures per frame
- Timer functions: Self-timer
- Camera flash: Built-in flash
- Features: USB charging
- Battery: 1 x lithium-ion camera battery (included)
- Accessories included: Wrist strap, USB-C charging cable
- Shipping dimensions (W x D x H): 9.9 cm x 15.65 cm x 12.4 cm
- Shipping weight: 596 g
Different types of instant cameras
Instant cameras come in several variants that differ in both technology and style. Here are some of the most common types.
1. Analogue instant cameras
The classic models develop the image directly on the film without digital storage. They provide an authentic, unpredictable image style with unique colours and contrasts. This type particularly appeals to those who appreciate the tangible and imperfect nature of analogue photography.
2. Hybrid cameras
Hybrid cameras combine digital technology with instant printing. You can take the photo digitally, choose the best shot and then print it. This gives greater control over the result and the ability to save images digitally.
3. Instant printers
Another category is small, portable printers that can be connected to a smartphone or camera. They use the same film types as instant cameras but offer flexibility to print photos you’ve already taken digitally.
4. Creative models
Some instant cameras are aimed at creative users with features such as double exposure, colour filters or manual settings. They allow you to experiment and create personal expressions directly on film.
Different brands within instant cameras
The instant camera market is dominated by a few strong brands, but there are also smaller manufacturers offering exciting alternatives.
Polaroid
Polaroid is the pioneer of instant photography and has reinvented itself with modern versions of its iconic cameras. The newer models combine classic design with improved optics and rechargeable batteries. Polaroid emphasises the analogue experience and the characteristic square photos.
Fujifilm
With its Instax series, Fujifilm has made instant photography accessible to a wide audience. Instax Mini, Square and Wide cover different needs and price ranges, and the films are known for stable colours and quick development. Fujifilm offers both simple and advanced models, including hybrid cameras with digital features.
Kodak
Kodak offers affordable instant cameras and printers, often focusing on compact design and ease of use. Many models function as hybrid cameras, allowing you to save photos digitally and print as needed.
Leica
Leica has also entered the instant market with the Sofort series, which combines classic Leica design with Instax film. It’s a choice for those who want premium materials and a more exclusive look.
Other manufacturers
Smaller brands such as Lomography and Canon have launched creative instant solutions aimed at niche users. Lomography focuses on experimental photography, while Canon integrates instant printing into compact digital cameras.
Frequently asked questions
How long does it take for the photo to develop?
Most instant films show a visible result after 30–60 seconds and are fully developed after a few minutes. Avoid shaking the film – it can negatively affect the colours.
Can you use different film types in the same camera?
No, film types are usually specific to each brand and model. Make sure to buy film that fits your camera, e.g. Instax Mini for Fujifilm Mini models or i-Type for newer Polaroid cameras.
How long do instant photos last?
If stored dry and dark, the photos can last for many years. However, direct sunlight and moisture can cause the colours to fade faster.
Can you take photos in the dark?
Many instant cameras have a built-in flash, making it possible to take photos in low light. For better results, you can choose models with adjustable exposure or use external lighting.
How much does it cost to use an instant camera?
In addition to the camera, you should expect expenses for film. The price per photo depends on the film type and pack size but is typically between 6 and 12 kroner.










